840.006 (above, via Analog Shift), with a sleeker and more avant-garde design: its steel monobloc case boasted the same 1,000-meter water resistance as the Deep Dive but added raised, spoke-like grips for the rotating divers’ bezel. Two years later came the “Super Professional” Ref. 980.023) followed in 1982, offering a larger, thicker case and crystal and a corresponding 1,000-meter depth rating. TAG Heuer’s first dedicated divers’ watch, it kicked off the popular 1000 Series that spanned the 1980s. The dial was distinguished by an inner 24-hour scale of red numerals and large geometric hour markers reminiscent of those on the Rolex Submariner, a model Jack Heuer has readily acknowledged as an influence.
844 - the brainchild of company scion Jack Heuer, who also created the Carrera, the Monaco, and numerous other enduring models - featured a 42mm steel case, water-resistant to 200 meters and containing mostly quartz and a few mechanical movements. 844 (above left, next to the 2021 Revival edition), the forerunner of its 10 series of divers’ tool watches that paved the way for the Aquaracer collection.
In 1978, Heuer launched the now-legendary Ref. The watches from this pivotal period would form the foundation of today’s TAG Heuer Aquaracer collection, which continues to grow and evolve today. By the end of the 1970s, however, the company was exploring a new realm of sport-oriented timepieces that would be at the forefront of its transition from the family-owned Heuer firm to the modern era that began in 1985 when it was acquired by Luxembourg-based high-tech manufacturer Techniques d’Avant-Garde (TAG). Its most iconic models, the Heuer Carrera and Heuer Monaco, both debuted in the 1960s and remain inextricably linked with motorsports. TAG Heuer, which was founded as Heuer Watchmaking by Edouard Heuer in 1860, built much of its modern reputation as an innovator in chronograph watches for automobile racing. 0% interest for up to 24 months available on select brands.
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